My Favourite Cottages, a small independent holiday letting agency based in Devon
strongly advise that it's never too early for owners of self-catering holiday properties to start thinking ahead for their next letting season.
Whilst owners should always be thinking about getting their property prepared and investing in the upkeep of their properties, it's also important for them consider if they have the right marketing in place for their property.
The self-catering holiday letting has become increasingly more competitive over these last few years. Many more people are choosing to let their properties for the holiday market, either all year round or just for the summer months to ensure they can get the most return from their asset. With more choice on the market, it is now crucial to make sure your property really stands out from the crowd to achieve those bookings.
My Favourite Cottages from Devon
has always believed that the key to successfully holiday letting is through the use of a well-designed, easy to navigate professionally built website that promotes an individual property (or a group of properties). This way, the individual property won't be just fighting for presence as one of many properties on an agency's portfolio website and will stand more of a chance of reaching a national target audience.
The professional website should be cleverly designed to showcase the individual property, by using professional photography, well-written informative copy about the property, its location and the local area (including recommendations of where best to eat, what to do locally etc).
Then, the website should be supported by a bespoke online marketing plan, that will promote the individual property to appeal to its target audiences and entice potential guests to book this property, rather than the competition. This should drive enquiries, online bookings and drive traffic to the website, and therefor maximise the return from your investment.